About us
Mission, Vision & Core Values.
Our mission is to give exposure to value-driven creatives that introduce fresh and exciting ideas to the fashion industry. We envision becoming Milan’s leading platform for the discovery and celebration of emerging talent.
To bring this vision to life, we have identified five core values that are constantly embraced in all touchpoints of the brand:
- Creativity: We create a space for raw ideas and personal expression, while encouraging subcultural spirit over mainstream culture.
- Discovery: We enable our community to be the first ones discovering emerging designers and other creatives that add value to the fashion industry.
- Authenticity: We promote talents who embody innovative and exciting ideas that not only serve as a marketing tool.
- Free Exposure: We provide upcoming talents with the opportunity to be seen, regardless of their financial and educational background.
- Access: We make fashion shows accessible to everyone that wants to experience fashion as a form of art, not just commerce.
“With STUDIO INéDITO, we offer a platform that promotes true talent and creates real value for everyone involved. Our fashion shows are not just events but spaces for creative exchange and fresh perspectives.”
What the Name Stands For.
“Studio” evokes craftsmanship and creativity, a place where art is made. It’s a term that connects cultures, appearing in English, Italian, and German, all rooted in the Latin studium.
“Inédito” comes from Spanish and Portuguese, meaning unpublished or never seen before, and it draws a connection to our core vale of supporting emerging talents.
Together, the name reflects our core mission: a space for creativity, the unseen, the inédito.
